national geographic.

The following campaign was created for the premiere of Nat Geo's documentary: The Last Ice. The campaign for the Last Ice needed to uniquely express what was at stake while carefully using the emotional/fear appeal and maintain Nat Geo’s print execution standards in the advertising creative.

The Last Ice; among current and new viewers of the National Geographic channel and shed light on the elusive and fragile wild world of the Arctic.

Service

Multi-Media

Art Direction

Client

Student Project
Nat Geo

Year

2020

Collaboration

Joe Aparna | Strategy

NatGeo

gaming.

A Solitaire style playing game, where players use strategy to ensure their polar bear survives twelve rounds of climate change in the Arctic.

The player is dealt 4 cards for a total of 12 rounds and should strategically use and preserve cards to ensure the polar bear's ice doesn't melt away. The gradient changes as the player advances through the rounds and indicates the player's level of health/ chances at survival.

The colder the gradient, the greater your chances. The warmer it gets, the more ice you stand to lose.

more.

Your corner, preserve any cards you want to put away to use later.

ice.

Ice helps your bear hit back against carbon from fossil fuel emissions! Drop them on the carbon cards to hit back and lessen their points and impact.

your bear.

This is your bear! Protect your bear at all costs.

carbon.

These are fossil fuel emissions, every card that lands on your bear costs your bear ice points. The more hits your bear takes, the warmer it gets!

Drop them on your green energy cards to soften the blow!

green energy.

These are renewable energy cards. They act like block cards. Drop your carbon cards on them to soften their blow!

They expire when the card runs out of green energy points.

ice boost.

These are ice boosts, drop them on your bear to help them keep fighting!

instagram filter.

digital.

The campaign was then carried across to digital platforms through an Instagram Filter uniquely created for the release of the documentary. The filter carried forward the idea "disappearance" with storytelling and compelling imagery. The cause can grow to become an issue that everyone and not just one environmentalists cared about.

The filter will specifically target passive allies in the cause, prompting action and potentially turn then into active allies. The filters will give users an easy, immediate way to spread awareness among new and existing viewers.

national geographic.

The following campaign was created for the premiere of Nat Geo's documentary: The Last Ice. The campaign for the Last Ice needed to uniquely express what was at stake while carefully using the emotional/fear appeal and maintain Nat Geo’s print execution standards in the advertising creative.

​

The Last Ice; among current and new viewers of the National Geographic channel and shed light on the elusive and fragile wild world of the Arctic.

Service

Client

Year

Collaboration

gaming.

A Solitaire style playing game, where players use strategy to ensure their polar bear survives twelve rounds of climate change in the Arctic.

The player is dealt 4 cards for a total of 12 rounds and should strategically use and preserve cards to ensure the polar bear's ice doesn't melt away. The gradient changes as the player advances through the rounds and indicates the player's level of health/ chances at survival.

​

The colder the gradient, the greater your chances. The warmer it gets, the more ice you stand to lose.

more.

Your corner, preserve any cards you want to put away to use later.

ice.

Ice helps your bear hit back against carbon from fossil fuel emissions! Drop them on the carbon cards to hit back and lessen their points and impact.

your bear.

This is your bear! Protect your bear at all costs.

carbon.

These are fossil fuel emissions, every card that lands on your bear costs your bear ice points. The more hits your bear takes, the warmer it gets!

​

Drop them on your green energy cards to soften the blow!

green energy.

These are renewable energy cards. They act like block cards. Drop your carbon cards on them to soften their blow!

​

They expire when the card runs out of green energy points.

ice boost.

These are ice boosts, drop them on your bear to help them keep fighting!

instagram filter.

digital.

​

The filter will specifically target passive allies in the cause, prompting action and potentially turn then into active allies. The filters will give users an easy, immediate way to spread awareness among new and existing viewers.